M2 Marketing & Media Network August

Join us for August's “M2 – Marketing & Media Network” event for people interested in advertising, digital, marketing, media and technology.

SPEAKERS ON AUGUST:

• Mr. Andrew Duck
  Managing Director, Audience Media

Topic: Publishing In The Digital Age

Publishing companies across the globe have struggled to adapt to an ever-changing media landscape, coupled with circulation and advertising declines the forecast looks grim. There are clear opportunities for those making the change, but moving from print to digital profitability without shooting yourself in the foot remains a challenge.

Andrew Duck is well-known entrepreneur focused on the media and publishing industries. Prior to founding Audience Media he worked across the publishing, hospitality and government industries and focused on content and media management for some of the world’s largest companies including The Wall Street Journal and Hilton Hotels. Since 2011, Audience Media his focus has been building and growing a SaaS (Software As A Service) company from Vietnam, and is now working successfully with clients in more than 70 international markets.

• Ms. Phi Nguyen
  Managing Partner – Indochina, World Franchise Associates.

Topic: From Vietnam To The World – Can Vietnamese Brands Make It?

Vietnamese enterprises have evolved based on an unleveled playing field given their strong relationship with and protection from the local government. The time has come, however, for drastic changes in Vietnam with the upcoming conclusion of the TPP agreement (Trans Pacific Partnership), The Euro-Vietnam FTA, and the execution of WTO. The above promise positive increase in export volume and value. However, coming from a sourcing and contract manufacturing era, can Vietnamese enterprises overcome the challenge of simply exporting raw material and finished products, and prepare themselves to move into an era of building & exporting brands?

Phi Nguyen holds an MBA from Queensland University, Australia majoring in marketing communication. Her experience spans over 15 years as a senior executive in brand, retail, and franchise development across global emerging markets, with the latest projects focusing on Asia. Her recent and latest role is Managing Partner – Indochina at World Franchise Associates with a portfolio of over 150 brands to launch in Indochina region. Phi is also board advisor at the Chief Marketing Officer Council (CMO), and editor & host of Insight Vietnam, a business talk show that is broadcast on VTV4.

• Mr. Aske Ostergard
  Managing Director, Epinion Asia

Topic: Digital Audience Measurement

For digital companies and websites, impressions, clicks, CPI, and CPM don’t tell you much about your audience, your prospects and your customers. Most companies actually have no real way of knowing whether their digital campaign is reaching their target audience and generating the brand effects they need. There are a number of “next generation” tools that can help you to measure your digital campaigns more effectively and during this presentation we’ll highlight the tools that can help you to succeed and more effectively conduct digital marketing.