Consumer choices: Where behavioural economics meets marketing 15th November 2019

Learn how consumers think fast (system1) and think slow (system 2)

Explore how consumers' make decisions and the marketing implications for your business.  Decision making is rarely rational, learn how consumers think fast (system1) and think slow (system 2). The seminar will explore the latest behavioural economics theory, share Vietnamese consumer experiments and the implications for your marketing.

Every event participant will receive: 

• A certificate of completion 
• Light refreshments midway through the event 

 Don't miss out on these important insights to boost your business.

Speakers 

Graeme Walker, Professor of Economics, Fullbright University

Richard Burrage, Managing Director at Cimigo  

Agenda

• 08:30am: Doors open
• 09.00am: The latest theory on behaviour economics, just how consumers do make decisions
• 10:00am Refreshment break
• 10:30am Evidence from Cimigo's consumer testing on just how consumers do make decisions
• 11:00am Applications to your marketing challenges

​​Ticket Information

• General Admission: 1,600,000 VND per ticket
• Group discount (for 5 or more tickets): 1,400,000 VND per ticket
• Red invoices will be provided.  

Questions

Please email ask@cimigo.com with any questions.