This event will be held online Zoom. Zoom Webinar Registration can be accessed with e-voucher by clicking "WATCH HERE"
According to Evergage’s 2019 Trends in Personalization Survey Report, 96% marketers agree that personalization advances customer relationships, and 80% of the respondents say they saw a measurable lift in business from their personalization campaigns. Personalization requires a data-driven approach to content creation: Audience segments, behavioral data, and channel performance must all be a part of the process. However, there are still challenges in performing personalization and conducting the right measurement.
In this class you will learn to start right with content personalization and bring the most out of your strategy from David Lim, Vice President of Marketing from Happy Fresh.
What you will learn:
- Understand why personalization is important for marketing strategy
- Understand the basic framework of content personalization
- Know how to do data-driven profiling
- Know ways on distributing personalized content (segmenting, targeting, etc)
- Create content and language suitable for their target audiences based on brand identity
- Understand how define key metrics for personalized content and how to measure its effectiveness
- Learn case studies regarding personalized content
This classs is highly suggested for:
- Junior-mid level content enthusiast
- Content writer
- Content editor
- Content marketer
- Content manager
- Content enthusiast
- Marketing strategist
- Branding strategist
- Communication Specialist
- Marketing Enthusiast
TERMS AND CONDITIONS
- The ExpertClass will be held on 11th October 2020 at 17.00 - 18.30 WIB
- This class will be conducted in English
- Soundcheck will start at 16.50 WIB
- The class will start at 17.00 WIB
- Please provide us with your valid full name and email address. We will send the Zoom link through your registered email
- You may contact our customer hero at email@example.com for further assistance.