International Workshop - How to Build A Brand that Drives Growth

Glints Vietnam

Most companies fail to appreciate the ROI of their branding strategy. Brand value is built up over a longer period of time than the value generated by marketing-driven sales activation. When In fact, in the long run, brand-building can be a better driver of sales growth than repeated marketing activation initiatives. Brand professionals are expected to put the focus on building a strong, meaningful and relevant brand strategy rather than just implementing some short-term initiatives. In this class, You will learn directly from the mentor, Monita Moerdani (Senior Marketing Professional).

The Workshop will be divided into 3 sessions in 1 day, which are:

Session 1: Brand Fundamentals (10:00 - 12:00)
Intro to Growth Framework
Step-by step guide to brand development
Product Market-Fit
QnA
Session 2: How Brand Drives Growth (13:00 - 14:30)
Growth acceleration principles
Creating growth sustainability
Effective measurement
QnA
Assignment Instruction

Session 3: Presentation Session (15:30 - 17:00)
Group project presentation
Feedback
Final Q&A

This workshop is suggested for:
Junior to Mid-Level Professionals < 3 years work experiences.
Brand Professionals
Brand and Marketing Enthusiasts
University Students
Fresh Graduate

What will you get
Hands-on Practice
Presentation Material
Interactive Q&A with Mentor
E-Certificate

General Terms & Conditions
The event will be held on 16th January 2021
This class will use English as it's language.
Soundcheck will start at 9.50 AM (GMT+7).
The class will start at 10.00 AM (GMT+7).
Please provide us with your valid full name and email address. We will send the Zoom link through your registered email.
You may contact our customer hero at abdillah@glints.com for further assistance