Join us for May's “M2 – Marketing & Media Network” event for people interested in advertising, digital, marketing and media. Our event will include speakers who are experts in their industries who will each speak for 15 – 20 minutes, with a moderated question and answer session. We’ll have networking with drinks and food before the presentations and additional networking and drinks after.
Date: May 6th. 2015
Time: 18:00 p.m – 20: 30 p.m
Venue: Hard Rock Cafe
- 18:00 ~ 18:45 - Doors open - Networking & Food
- 18:45 ~ 20:00 - Presentations
- 20:00 – Networking & Food
The consumers of Generation Y (Gen Y) is understood as the client group of people born in the period of late 1980-2000. In most countries, this is customer segmentation and market share considerable purchasing power.
So how do you market to Gen Y ?
- Harlow Russel - CEO, Classifieds Division (Muabannhadat.com.vn)
Harlow Russell has been living and working in Asia since 1992. This includes 7 years in Indonesia in the 1990’s with private companies and the US government. Since 2006, he has been very successful in the in the international real estate and property investment fields. He has a degree in Electrical Engineering from Cornell University.
Prior to his real estate and investment work, he was a top sales manager with technology companies including IBM, HP, and Gartnerternational real estate and property investment fields.
On June 1, 2014, Harlow joined Ringier AG ( Switzerland) as its CEO, Classifieds Division in Vietnam. In this role, he is in charge of the real estate internet portal MuaBanNhaDat.com.vn . The new mission of the business is to transform the way 90,000,000 million Vietnamese buy, sell, rent, and invest in property using MuaBanNhaDat.com.vn
Topic: HOW DO YOU SELL REAL ESTATE TO GEN Y?
Q:How do Vietnamese Property developers and Agents often approach their potential buyers?
A: In Very traditional channels such as print ads, print PR articles, events, posters, and flyers in the mailbox.
Q: How to Vietnamese “Gen Y” , young new homebuyers get their buying info?
A: Google search, Social media(FB and YouTube) and email!
How to close the gap?
Why does the Real Estate Industry need Digital Marketing so badly?
- Phil Worthington - Managing Director, Millward Brown Vietnam
Phil Worthington is the Managing Director of Millward Brown Vietnam, responsible for overseeing the profitable expansion of the Millward Brown brand in Vietnam. Phil is one of the most experienced authorities on the development of brands in Vietnam, having worked in the market research industry there as far back as 1994. His particular area of focus is understanding brands and communication impact.
Interspersed with his time in Vietnam, Phil has also worked for market research companies in Myanmar (1997), UK (1999-2001) and Thailand (2004-2007). Phil published an article in AdMap magazine (Jul/Aug 2010) titled ‘The Future of Research in Developing Markets.’ He is a keen participant and speaker at brand and marketing events within Vietnam.
Topic: HOW TO COMMUNICATE WITH GEN Y ACROSS MEDIA PLATFORMS
During this session I’ll cover how Gen Y utilize technology in their everyday lives, in particular their usage of multi-screens and what opportunities exist for advertisers to connect with them. I will also cover how multi-media campaigns are more effective than single media campaigns among Gen Y , drawing on real data from Vietnam. Finally I’ll move on to look at Tet, and explain why Coke has been more successful than other brands in tapping into the psyche of Vietnamese Gen Y at the most important festive occasion in Vietnam.
- Trieu Nguyen – CEO, YouNet Media
Mr. Nguyen Hai Trieu is founder & CEO of YouNet Media, the most innovative Social Media Listening & Market Intelligence agency in Vietnam offering brands, enterprises and agencies Instant & actionable insights about target consumers, brand health and competitors, engage and convert them into advocates.
With an MBA (University of Hawaii) and Master of Computer Science, Trieu has been through 15 years as CEO/C-Level offering Interactive Web Marketing for global brands & agencies since 2001 such as P&G, Coca-Cola, Pepsi, VW, Microsoft, Publicis, BBDO Proximity, Saatchi & Saatchi, TBWA, McCann Erickson, etc.
Topic: WINNING VIETNAMESE GEN Y BY LISTENING, UNDERSTAND AND ENGAGE WITH THEM ON SOCIAL MEDIA
By listening to understand Vietnamese Gen Y’s daily conversation and sharing about all their personal lifestyle, interests, habits and concerns in Social Media, Brands and Businesses can transform their insights into emotional engagement, convert them into customer and build advocacy
Included in the ticket price two drinks (beer / soft drinks / water) or one wine, finger foods, network party and the speaker presentations.
STUDENTS: 150,000 VND/pax
Please contact email@example.com to get discount for students: 150.000 VND/ pax ( with student card presented at the event required)