M2 - Marketing & Media Network

Join us for August's “M2 – Marketing & Media Network” event for people interested in advertising, digital, marketing and media.

Our event will include speakers who are experts in their industries who will each speak for 15 – 20 minutes, with a moderated question and answer session. We’ll have networking with drinks and food before the presentations and additional networking and drinks after.

Date: August 5th . 2015

Time: 18:00 p.m – 20: 30 p.m

Venue: Hard Rock Cafe

Event Schedule:

• 18:00 ~ 18:45 - Doors open - Networking & Food
• 18:45 ~ 20:00 - Presentations
• 20:00 – Networking & Food

AUGUST SPEAKERS: 

• Phuong Anh Nguyen - Country Head of Marketing Vietnam, Google

Phuong Anh joins Google Asia Pacific as the Head of Marketing, Vietnam in July 2015 and is responsible for overseeing and managing Google's marketing efforts across all products and brand campaigns.Prior to Google, Phuong Anh was the Managing Director of the Zalora Group, Vietnam, and brings 7+ years of experience working across eCommerce, fashion, brands, media and consumer insights from various markets.

Phuong Anh started her career in communication design and fashion publishing; working for magazines such as ELLE Vietnam and V Magazine in New York.  She discovered her love of technology and marketing when working at Zalora, where she was responsible for driving customer acquisition, business development and marketing initiatives.

She holds a Bachelor of Arts, from the University of Applied Science in Berlin, is an active member of Global Shapers HCM and is a mentor in various youth and start-up development programs in Vietnam.

Topic: eCommerce + Performance driven marketing

In an increasingly digital environment eCommerce continues to evolve as it becomes focused on using the greatest variety of marketing channels and techniques to reach consumers with all activities drive by performance metrics. eCommerce companies are using apps, databases, email marketing, online advertising, print advertising, PR driven consumer content, social and video networks as well as offline marketing at events and even retail all in the effort to attract consumers and turn them into prospects and then customers.

But how do companies measure their marketing campaigns across multiple media and mediums to identify their ROI (return on investment) and identify their best and most profitable customers?  It’s through the use of performance metrics and an understanding of both consumers and technology.

In this presentation, Phuong Anh Nguyen, the new Country Head of Marketing for Google and ex-head of Zalora Vietnam will share her insights into the evolving world of eCommerce and technology and best practices for companies in Vietnam and the Southeast Asia region.

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• Deboo Mohanty – CEO, VivaKi VN (Publicis Groupe Media)

Deboo Mohanty is a Marketing & Advertising Investment Specialist, who has been working in the Industry for more than 20 years.  He has been in Vietnam for last 10 years and prior to this worked in India.  He holds a Master of Business Administration with specialization in Marketing and Media.

In his career progression, Deboo has gained valuable insights into evolution of market, media, brands and consumers.  He has been instrumental in his client’s foray into Content, Digital advertising and Advertising in Rural Markets of both India and Vietnam.

He has worked with advertisers such as Unilever, P&G, Colgate Palmolive, Reckitt-Benckiser, Sanofi, GSK, Nestle, Pepsi, Coca-Cola, Samsung, Heineken, Mead Johnson, Abbott, THP and Masan.

VivaKi Vietnam is a member of Publicis Groupe Media, which owns and runs worldwide media agencies including Equinox, Performics, Starcom and Zenith, Optimedia.

Topic: Content Marketing and not just TVC’s

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.

Today, the buyer is the expert and the one proactively reaching out to brands and businesses for help. There is an answer to this buyer-driven environment: Content.

Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself.  Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer.  Its benefits are many fold.

Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace. CREATE A CONTENT MARKETING STRATEGY

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• Peeyush Shekhar – Director, Mindshare

Peeyush Shekhar has spent the last 10+ years in the Brand Communication business at Mindshare (WPP) and has constantly been looking for ideas to engage and delight consumers through Technologies, Mobile, Digital and non – conventional solutions

In his current role, Peeyush look’s after the Mindshare Mobile and Technology business across all the global, regional and local brands in Vietnam.  His goal is to bring brands to life to consumers by creating engaging experiences, meaningful interactions and personal connections with brands.

Topic: Mobile Technologies & Trends

Mobile technology is evolving at a furious pace and companies are trying their best to master this technology.  At the same time, the explosion of new age digital media has made capturing the attention of consumer’s harder than ever to come by.  To cut through the clutter, careful selection and integration of relevant channels must be ensured.

In this presentation, Peeyush Shekhar, Director of Mindshare Vietnam will provide information on the latest mobile trends, newest technologies and will also share successful case studies deployed in Vietnam

REGISTRATION & TICKETS:

1. Register and Pre-pay - 250.000 VNĐ

2. Coming without registration : 350.000 VNĐ

Included in the ticket price two drinks (beer / soft drinks / water) or one wine, finger foods, network party and the speaker presentations. Contact Ely.itvasia@gmail.com for any further assistance.