M2 - Marketing & Media Network

Join us for September's “M2 – Marketing & Media Network” event for people interested in advertising, digital, marketing and media. Our event will include speakers who are experts in their industries who will each speak for 15 – 20 minutes, with a moderated question and answer session. We’ll have networking with drinks and food before the presentations and additional networking and drinks after.

• Date: September 9th. 2015

• Time: 18:00 p.m – 20: 30 p.m

• Venue: Hard Rock Cafe

SPEAKERS:

• Mr. Satyajit Ghosh - Head of Media, Unilever Vietnam 

Satya is the Head of Media at Unilever Vietnam, one of the leading suppliers of consumer-packaged goods. In this role, Satya is responsible for development and execution of the communications strategy delivering maximum ROMI, breakthrough innovation and functional excellence across all paid and earned media.

Prior to his current role, Satya spent 10 years in the advertising and media industry working in India, Malaysia and Singapore. He was based in Singapore as part of the Starcom Mediavest Group regional team handling APAC markets for brands like Samsung, GSK and P&G before joining Unilever Vietnam in August 2013.

Satya started his career in India doing a short stint with ABN Amro Bank before moving to Mediacom as implementation planner and buyer for J&J brands. Satya has a Marketing MBA from India. Outside the office, Satya currently lives in HCMC and he is a wanderlust who enjoys traveling and exploring different places.

Topic: THE CONTENT MARKETING IMPERATIVE:From Campaigns to Content – “Brands as Publishers”

The “Always-On” consumer is accessing multiple kinds of content across multiple devices everyday.

This requires brands to think more expansively beyond the traditional Advertising Campaigns to keep themselves culturally relevant and top of mind.

If brands can publish content that is recent, relevant, refreshed & engaging, consumers will ultimately reward them with both their business and loyalty.

But what does it take to do this?

------------------------------------------------

• Ms. Cam Tu Ngo - Co-Founder, Business Director of MegaMedia Company Limited

Founded MegaMedia in 2002 with offices in Ha Noi and Ho Chi Minh City, Tu is the most reputable Radio Marketing Specialist in current. In 13 years, her role is overall planning formulate, coordination of the research and development of radio strategies for domestic and foreign customers from various fields and sectors and exploring radio services that meet the market needs, such as radio branded-content series & loud-speaker ads. Tu is the regular speaker, in charge of providing updates on the radio landscape and trends, analyzing the Vietnamese commercial radio in most media and marketing conferences.

Responsible for the key accounts of MegaMedia: Dutch Lady, Shell, Thaco-Truong  Hai Auto, Masan, Tan Hiep Phat, WPP-GroupM, Dat Viet-VAC in consecutive years.

Prior, she was a journalist, communication & programming specialist at BHD Co.,ltd, VnExpress, GTZ (Germany), SIDA (Sweden), VN Economic Times.

Graduated with Journalism, English Language Degree and Zig Ziglar Advanced Sales. An enthusiast of swimming, yoga, cooking and exploring the world.

Topic: Reaching Vietnam’s Consumers through their “Ears” …

In Europe and the United States, radio is one of the cornerstones of media along with magazines, newspapers, television and the web. Radio continues to grow as audio content is distributed over the air and through digital channels.

In the United States there are more than 15,000 AM and FM radio stations, but in Vietnam there are less than 70 stations and Vietnam’s radio network provides great opportunities for companies to create new brand experiences.

The strongest point, on radio it’s easily to create conversations between your brands and customers and keep this conversations going as long as you want, in an open and emotional way. Consumers, in their role as listeners, don’t have to worry about dressing up to be on TV and they can hide behind their voices and openly share their feelings with the brands they engage in.

It’s easy to close your eyes but its hard cover your ears, so radio is able to hold conversations even when your customers are driving, working, playing sports or washing dishes.

How different is audio content development versus print and television and how can brands explore and benefit through Vietnam’s radio industry? Is it totally different … easy or difficult?

It may be very easy if you desire to touch the consumers hearts and in Vietnam’s uncluttered radio space your brand can stand out in a way that it can’t through digital and television … come find out the opportunities from Vietnam’s leading radio expert.

-------------------------------------------------

• Mr. Thue Quist Thomasen - Head of Group Sales Excellence Marketing and Communications, Epinion

Thue Quist Thomasen is Epinion’s Head of Group Sales Excellence, Marketing and Communications.

Based in the HCMC office, Thue has been part of the Epinion family for more than seven years and been integral to its rapid growth in the SE Asian region. Together with Aske Ostergard, he has grown Epinion's Vietnamese presence from an idea and business plan to an operation with more than 80 employees.

He holds more than 14 years’ experience in marketing, business development and market research and has worked closely with clients such as The Financial Times, Friesland Campina and Heineken. A graduate of both Copenhagen and HKUST Business Schools, Thue is currently a member of Danish Management Society VL 97.

Topic: GENZILLA - Who are Gen Z? And why do we need to know about them?

They're the decision makers of tomorrow
Age from 13-21, it's critical to know your potential consumers of tomorrow's market, what drives them and how to communicate with them.

They’re the opinion leaders of today
Born in the digital era, Gen Z is fearless when it comes to experiencing new things; they have access to almost any information they might be interested in. So make sure your brands appear in the right way at the right place for them.

They’re unpredictable
Our study found that Gen Z is not as predictable as we might think. In fact, there are many myths that need to be dispelled. Together, let's split the facts from the fallacies about this interesting generation. Our data set about Gen Z in Vietnam shines an exciting new light on the way Gen Z looks set to behave today and tomorrow.

------------------------------------------------

Ticket Ranks:

1. Register and transfer via Bank or Ticketbox: 250.000 VNĐ

2. Coming without registration: 350.000 VNĐ

Included in the ticket price two drinks (beer / soft drinks / water) or one wine, finger foods, network party and the speaker presentations.

 ** There is no VAT invoice to be issued for M2 event. Thank you!

If you have registered but will not attend, please notify us by September 9th at 12:00pm so that we can cancel food & drinks for you. If you have pre-paid you will received credit to attend our next event. Email – ely.itvasia@gmail.com