M2 - Marketing & Media Network

THE FUTURE OF ADVERTISING AGENCIES

The advertising industry is in a state of tremendous evolution ~ clients are demanding more and they want the agency business model to be changed, brands are expanding their in-house marketing teams, consulting companies are providing agency services, specialist companies provide services that agencies can’t and the search for creative talent has never been more intense.

Among the key issues for the advertising industry:

• Agencies are service businesses, dependent on their workers and struggling to find creative talent
• Agencies know the fee-for-service model is broken, but can’t create better models
• Agencies have an identity crisis ... they can’t decide who they are
• Agencies have a hard time keeping us with the pace of digital technologies

So what’s the future of advertising agencies ... internationally, regionally and in Vietnam?

Join us for November’s M2 – Marketing event and listen to the opinions of five experts – one non-agency service provider and four agency heads and join in the discussion on “The Future of Advertising Agencies in Vietnam”

Date: November 2nd (Wed) 6:00pm - 9:00pm
Venue: Hard Rock Cafe, Kumho Asiana Plaza, 39 Le Duan Avenue, District 1, HCMC

THIS MONTH’S FEATURED SPEAKERS

• Vincent Van Dessel - Managing Director, Publicis Vietnam

Vincent Van Dessel is Managing Director of Publicis Vietnam, and is one of Vietnam’s most acclaimed advertising executives and is a frequent speaker and judge at Vietnamese creative contests. He has two Masters degrees – in Law and in Marketing & Sales Management – and has a graduate degree from INSEAD’s Executive Program.

Vincent has more than 17 years experience of in-depth advertising agency expertise in multiple categories, from strategic planning to account and brand management. His previous leadership roles include the CEO Indochina of Y&R / Wunderman, CEO of McCann Advertising in Brussels (Belgium) and Managing Director of Lowe (Belgium).

He has achieved and has judged for a great number of awards including Effies, Grand Effie, Cannes, New York festivals and most recently Silver Campaign Asia for lia and Creative Agency of the Year – Vietnam.

• Rakesh Singh - Managing Director, Havas Media

Rakesh Singh is working at Havas Media, Vietnam as Managing Director. He moved to Vietnam after a 3-1/2 year stint with Omnicom in West & Central Africa. He started his career in media industry in 1999 and has over 17+ years of rich experience with leading media agency groups including Group M, Omicom and Publicis .

Rakesh's experience spreads across Strategic Integrated Media Planning & Solutions & New Business Development, with Leadership & Team Management roles across the APAC & West Africa Markets. He has an exceptional track record of operational excellence in communications planning and he is a winner of prestigious media awards like Goa Fest, Emvies, India and Global BP Media Innovations awards.

• Eric Olander - Chief Revenue Officer / Director, Ringier LABS

Eric Olander is the Chief Revenue Officer and Director of Ringier’s branded content studio in Vietnam, Ringier LABS. Eric oversees Ringier Vietnam’s new business development in emerging media including social, video and native advertising.

Prior to joining Ringier Vietnam, Eric was the General Director of the all-business news TV channel, FBNC, one of Vietnam’s only dedicated news networks.

Eric has an extensive background in both traditional and digital media with 20 years of international editorial and management experience at some of the world largest networks including CNN, CNBC Asia and FRANCE 24 among many others.

Eric is also a prolific blogger, podcaster and social media content creator in both English and Chinese.

He is a firm believer that creativity and innovation do not come only from advertising agencies and that brands make a fundamental mistake in not working directly with digital companies and media.

• Mujalint (Boom) Srivarintr - Managing Director, B.M.C by TPG (The Purpose Group)

Mujalint (Boom) Srivarintr is the Managing Director of B.M.C a unit of The Purpose Group. She started her agency life at Leo Burnett Thailand in 2004 and has been working with various brands in Thailand including Johnny Walker, McDonald’s, Procter & Gambles, Reckitt Benckiser and Watsons.

She has won a variety of awards for both above the line and below the line activities:

• 2007: Gold ADMAN Award for Integrated Campaign and Silver Best Idea of Media Activation for Olay.
• 2013: Bronze in Marketing Effectiveness Awards for Enfa Brain Expo ,
• 2013 Bronze ADMAN awards for Nurofen Pain Killer Museum Campaign

Boom moved to Vietnam earlier this year to take up her current position at BMC and is a manager / team leader with experience in brand development, events, media, public relations and social media. She has developed critical strategic thinking skills and does her best to provide creative solutions for a variety of clients.

• Khiem Truong - Founder / CEO, DSquare

Khiem Truong is the Founder & CEO of DSquare, the digital arm of Square Group, which was founded in 2009. He is a passionate system architect and a practical digital strategist.

Before venturing into digital communication field with Square Group, Khiem was in charge of electronic banking and credit card services of ANZ Vietnam for 6 years and working on e-Government projects of Brisbane City Council, Australia for 5 years.

Khiem is now spending most of his time on advancing the digital marketing services of DSquare and digital transformation for communication services from Square Group

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Ticket Ranks:

1. Register and prepay: 250.000 VNĐ
2. Coming without registration: 350.000 VNĐ

***There is no VAT invoice to be issued for M2 event. Thank you!

Included in the ticket price two drinks (beer / soft drinks / water) or one wine, finger foods, network party and the speaker presentations.