Soft skill series#3: Hack B2B tech sales

➤ Content:
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Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get confused, and it’s sometimes used (mistakenly) as another term for marketing. Growth hacking, for a lack of a better term, is really about employing techniques that can spur growth in the most efficient and rapid way possible.

In recent years, there’s been a renewed interest in growth hacking as marketers have realized that traditional marketing approaches are DOA. Businesses need to change and adapt to get a lead on their competitors and growth hacking has proven to be a useful tool.

There is an ongoing debate as to whether B2B growth hacking is harder to achieve than B2C growth hacking, and experts are divided.

Ken Bay believes that it’s harder to sell to consumers since consumers aren’t often in a “spend money to make money” mindset. Whereas, in business, smart companies know that money invested well now, pays off big later. The B2B market is also more limited than the B2C one. Consumers often feel as though they have unlimited vendor options—making competition harder. Whereas in the B2B market, competition is still fierce, but there are far fewer vendor options to choose from.

This lack is precisely why growth hacking is so effective in B2B marketing. While traditional B2B marketing focuses on getting your business to the right people by directly reaching out to them, growth hacking allows you to cast your net over a wider audience, dramatically increasing your chances of success.

In the digital marketplace, where your competitors are numerous, and your battleground is a vast global web, growth hacking tactics need to be employed to generate more (and higher quality) leads. Here are some tactics to help you hit the ground running:

➤ Topic:
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Hack B2B tech sales in 2017

- What is the hacking skill required for starting?
- Why is sales difficult for tech founder/ developer?
- How to apply sales secret in digital products? 


➤ Speakers:
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We’re honored to have the participation of CEO of Voices sales from Singapore. 

1. Ken Bay, CEO of Voices of sales, 20 years experiences in sales training & support many SME & Corporate success in SEA. 

➤ Agenda: 
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6.45 pm Register

6.55 pm Company Opening intro 

7.00 pm Workshop start

8.00 pm Q&A 

8.30 pm Networking & speed dating with speaker

9.00 pm Leaving


➤ Registration:
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You can register for a ticket at:

Registers as soon as possible.