Who is the product designer?

Product designer - a rising important role in modern software development.

Based on 2016 report of InvisionApp, product design plays a leading role in 38% of the world largest organizations, 36% is working as director role.

They may come in any title: UI/UX designer, UX designer, product designer,  UI developer, design manager... Whatever they are called, they involve in shaping the product at the early stage, designing the prototype, develop the product for launching then continuously iterate it to fit with user and business goal.  

Quoc Anh is lead product designer at Geek Up, one of the emerging tech hub in HCM City. His sharing will give you the overview of this role, what they do, who they are and how to become one.