Giới thiệu

(Vui lòng xem thêm TIếng Việt bên dưới)

“Brand development is not a strength of Vietnamese firms, and only large corporations like Vinamilk, Vingroup and Viettel have done it”

Source: Viet Nam News – 2018 “Firms urged to focus on branding” 

Learn by joining 2-session Branding Crash-Course a course valued at over 500$ and made accessible at a much reduced and exclusive price thanks to the "Empower Business Growth" project where companies and professionals unite to offer the opportunity for businesses to learn about Branding and other topics in an accesible way with the aim to make future business impact.

Location

At nest by AIA 

Floor 02, Icon68 Center – Bitexco Financial Tower

02 Hai Trieu, D1, HCMC

Enjoy a great networking atmosphere limited to an exclusive group of 30 motivated professionals and entrepreneurs.

with delicious drinks and canapes served during the break time.

All combined with a learning experience that gives you tools and empowers you for action.
Practical knowledge you can apply enriched with interesting speeches of well-versed business owners.

Thanh Do

Former Design Manager at Lazada

Current Head of Design at Adayroi

Anastasia Koptsyukh

Former CMO at Psious VR

Rebranding partnership with Ogilvy

 

Calvin Lam

CEO at iBasic

Shareholder at Layla and The Workshop.

Payam Salarvand

Co-Founder at Enligo.com

Dennis Poh

Founder at Aegis Partners.

 

Attend session 1, 2 or both for a full experience. 

 

More about the course:

What is the difference between marketing and branding? Are you doing it right? Why should you care about branding at all? How to build a powerful brand from scratch or refresh and re-create and existing brand? How are psychology and branding connected?

Totbrand’s branding course is born to offer a fresh perspective on branding in Vietnam. Branding is an extremely relevant, but yet commonly neglected topic that can cause companies important losses.  This seminar will offer a general, but also practical perspective on the topic of branding with the intention to offer relevant insights and tools for its optimization.

Whether you represent a start-up, a big organization or a deferring background, branding information is valuable at any instance.

After the course you'll acquire knowledge on:

SESSION 1:

17/01 at 18:30 
- Branding fundamentals 
- Why is branding important?
- Brand elements
- DIY branding and branding tools (of special interest for start-ups and beginning entrepreneurs)

SESSION 2:

19/01 at 10AM

- Online branding and branding in the digital world
- Insights on brand audit
- Branding trends
- Branding processes

The speakers and instructors:

Thanh Do is Head of Design at Adayroi.com (Vingroup) and former Design Manager at Lazada. Her vast knowledge in leading creative teams and projects has reinforced her expertise on the topic of branding.

Anastasia Koptsyukh has managed and lead marketing teams. Delving into understanding the importance of corporate image and marketing success. She has worked with Ogilvy on a start-up branding project and has also lead re-branding projects for tech companies.

Invited speakers:

Calvin Lam is the CEO of iBasic who will be sharing his personal corporate branding success. He is also a shareholder at Layla - Eatery & Bar and The Workshop. 

Payam Salarvand is Co-founder at Enligo.com and a serial entrepreneur who will share with us his business branding transformation and how it affected the sales and growth of the company.

Dennis Poh is the Director and General Advisor at Aegis Partners and a branding enthusiast who will share his company's perspective on the topic.

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Xây dựng thương hiệu là gì? Bạn có đang làm đúng cách? Tại sao bạn nên quan tâm đến việc xây dựng thương hiệu? Làm sao để xây dựng một thương hiệu hoàn toàn mới, hoặc làm mới một thương hiệu? Tâm lý tiêu dùng và xây dựng thương hiệu có quan hệ như thế nào?
Câu trả lời cho những thắc mắc trên sẽ được đề cập và chia sẻ giải trong hai buổi hội thảo sắp tới. 

Hội thảo do totbrand.vn tổ chức ra đời nhằm mang đến một góc nhìn mới mẻ về xây dựng thương hiệu tại Việt Nam. Xây dựng thương hiệu là một yếu tố cực kỳ quan trọng, nhưng thường bị xem nhẹ trong một số doanh nghiệp khi mà họ không lường sự sơ suất này có thể khiến họ phải trả giá bao nhiêu. 
Trong buổi hội thảo sẽ giới thiệu những khái niệm cơ bản và thực tế về chủ đề xây dựng thương hiệu với mục đích chia sẻ những hiểu biết và những công cụ liên quan để hỗ trợ và tối ưu hóa.

Ngôn ngữ chính của buổi hội thảo: Tiếng Anh, hỗ trợ giải thích sơ lược bằng tiếng Việt 

Buổi hội thảo được tổ chức bởi hai diễn giả trẻ cùng các khách mời dày dặn kinh nghiệm, những người có được kiến thức từ các công ty đa quốc gia và công ty truyền thông toàn cầu nổi tiếng cả trong lĩnh vực tiếp thị và thiết kế.
 

Thông tin vé

SESSION 1 - "Intro to Corporate Branding" - 17th Jan

250.000 VND
Vé ngừng bán online

17/01 at 18:30

SESSION 1:
Branding fundamentals
Why is branding important?
Brand elements
Speakers' insights: Naming 
DIY branding
Intro to brand management


Instructors: Thanh Do - Head of Design at Adayroi (VinGroup) & Anastasia Koptsyukh - CMO Psious VR and collaborator at Ogilvy

Invited speaker: Payam Salarvand, co-founder at Enligo.com

SESSION 2 - "Corporate Branding in The Digital World" - 19th Jan 10AM

250.000 VND
Vé ngừng bán online

Ticket to access the 2nd session of the course on 19/01/2019 at 10AM.

SESSION 2:
Speaker's insights: Brand Success
Branding in the digital world
Insights on brand audit
Branding trends
Re-branding
Speaker's insights: New Businesses
Strategic processes

Instructors: Thanh Do - Head of Design at Adayroi (VinGroup) & Anastasia Koptsyukh - CMO Psious VR and collaborator at Ogilvy

Invited speakers:
Calvin Lam, CEO of iBasic.
Dennis Poh, CEO Aegis Partners.

SESSION 1 + 2 - COMPLETE BRANDING COURSE PACKAGE

400.000 VND
Vé ngừng bán online

17/01 at 18:30
SESSION 1:
Branding fundamentals
Why is branding important?
Brand elements
Speakers' insights: Naming 
DIY branding
Intro to brand management


19/01 at 10AM
SESSION 2:
Branding fundamentals
Why is branding important?
Brand elements
Speakers' insights: Naming 
DIY branding
Intro to brand management

Instructors: Thanh Do - Head of Design at Adayroi (VinGroup) & Anastasia Koptsyukh - CMO Psious VR and collaborator at Ogilvy

Invited speakers:
Payam Salarvand, Co-founder at Enligo.com
Dennis Poh, founder at Aegis Partners
Calvin Lam, CEO of iBasic.

Nhà tổ chức

totbrand.vn

Totbrand is born to offer a fresh perspective on branding in Vietnam.

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