In this workshop you will learn the fundamentals of digital marketing for the F&B industry. This workshop is designed for people who own or manage restaurants, cafes and bars and will help them drive the online presence of their brands and boost sales.
What you can expect:
Fundamentals of Content marketing: creating content for F&B terms people are searching for.
SEO (Search Engine Optimization): Optimize search results for your website, google location, facebook page & Instagram
Social Media Best Practices to grow your accounts and drive sales
Facebook Ads: Optimize your budget and measure results.
Understand analytics, how to measure results and use the data to adjust your campaign accordingly
Word of mouth tools to turn your customers into your brand ambassadors.
Growth: creating a content calendar to maintain momentum.