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[Glints International ExpertClass] Brand Building: How Brand Strategy Drives Growth


Most companies fail to appreciate the ROI of their branding strategy. Brand value is built up over a longer period of time than the value generated by marketing-driven sales activation. Branding’s return on investment, however, has a cumulative effect, building on ever-increasing levels of brand awareness that decay more slowly over time. In the long run, brand-building is a better driver of sales growth than repeated marketing activation initiatives. According to Prophet’s Associate Partner Jesse Purewal, the revenue growth of the world’s most relevant brands has outperformed the S&P 500 average by 28% over the last decade. Due to that fact, brand professionals are expected to put the focus on building a strong, meaningful and relevant brand strategy rather than just implementing some short-term initiatives. In this class, you will learn how powerful strong brand strategy to you business performance and learn the roadmap to reach that result.


What you will learn:

  • Long-term value and impact of strong branding
  • What it takes to build a sustainable brand strategy
  • How to develop relevant brand campaign and how to measure the impact
  • Insights from analysis of successful and failing brands (case-study)


This classs is highly suggested for:

  • Junior-mid level brand professionals in these areas: brand & communication, brand strategy, brand development, marketing communication, marketing
  • Brand executive
  • Branding enthusiast
  • Business owner


What will you get?

  • Full practical insights and knowledge from the Expert
  • Speaker's presentation material
  • E-certificate

Thông tin vé

Single Ticket - Regular

249.000 VND
Vé ngừng bán online

Single Ticket - Early bird (45% Off)

159.000 VND
Vé ngừng bán online

Single Ticket - Pre-sale (25% Off)

199.000 VND
Vé ngừng bán online

Couple Ticket

489.000 VND
Vé ngừng bán online

Couple Ticket - Early Bird (45% Off)

299.000 VND
Vé ngừng bán online

Couple Ticket - Pre-sale (20% Off)

399.000 VND
Vé ngừng bán online

Group Ticket

729.000 VND
Vé ngừng bán online

Group Ticket - Early bird (45% Off)

437.000 VND
Vé ngừng bán online

Group Ticket - Pre-sale (20% Off)

599.000 VND
989.000 VND Vé ngừng bán online

Nhà tổ chức

Glints Vietnam

Glints là nền tảng tuyển dụng đến từ Singapore với sứ mạng rút ngắn khoảng cách giữa đào tạo và nhu cầu doanh nghiệp bằng nền tảng tuyển dụng cho nhân sự trẻ.

Chúng tôi hỗ trợ các tài năng trẻ khám phá đam mê nghề nghiệp và phát triển kỹ năng chuyên môn, đồng thời trao quyền cho doanh nghiệp trong việc thu hút nhân tài phù hợp với chiến lược nhân sự công ty.


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