[GEC International Series x Growth Marketing Studio] B2B Marketing Series: World-Class B2B Marketing Fundamentals
Our Special Speaker: Thibaut Briere, Managing Director, Growth Marketing Studio & Ex-Content Marketing Director, CISCO, France.
B2B content marketing is one of the fundamentals things you need to understand to make your B2B marketing runs well. B2B content marketing has differences with B2C content marketing. In B2C you provide content for individuals but in B2B you provide content for organizations which makes your content must look more professional and easy to understand so it doesn’t waste their time to read the content. Wrong B2B content marketing approach strategy will create losses for the company. it could spend quite a lot of budget but does not reach the desired target.
Therefore, it is important to understand the right content marketing for B2B Business. So you could reach the target and expand your business. In this class, you will learn how to make a powerful and effective B2B content marketing to elevate your B2B Business
With Thibaut Briere, Managing Director of Growth Marketing Studio, we will share some insights on:
- How to create and approach their buyer personas to create an effective B2B content marketing
- How to make a proper and effective landing page for their business first impressions
- The funnel/stages of B2B content marketing strategy and types of content required for each stage
- Make a business blog post to build a business reputation and trust
- SEO-tactics to optimize your digital presence
- How to analyze their industry competition to develop their content marketing strategy
This Class is Suggested for:
- Entry-level marketing professionals with B2B models for their product
- Business development
- Business strategist
- Content Marketer
- Digital marketing
- Business owner
- Strategic partnership
- B2B Corporate sales
- Affiliate marketing
- Partnership manager
About Glints Expert Class
Glints Expert Class is a program by Glints to facilitate young professionals who are curious and eager to amplify their skill set. This event will be held live via Zoom (Zoom Link can be accessed on e-voucher after payment successful).