Learn how to create user-centered solutions and then learn how to distribute this online and optimize it for search results. It is divided in two sections:
Learn how to create solutions that impact on people and solve real problems.
In this course you will learn how to:
- What is User Experience
- Why is UX an important aspect of any solution
- The importance of Human Centered Design
- How to apply the Design Thinking approach on your projects?
- Toolkit of techniques to understand your customer needs and validate your ideas
This workshop is all about increasing your ranking in Google Search, using SEO/SEM.
- Understand the basics of SEO (Search Engine Optimization) which falls under the category of SEM (search engine marketing)
- Define basic principles and requirements of an SEO Strategy
- Develop an understanding of Keyword Research by finding out exactly what your customers are searching for
- Create a content strategy based on the results of keyword research