UX & SEO workshop: Create a User-centered solution and optimize for search engine results

Learn how to create user-centered solutions and then learn how to distribute this online and optimize it for search results. It is divided in two sections:

UX:

Learn how to create solutions that impact on people and solve real problems.

In this course you will learn how to:

- What is User Experience

- Why is UX an important aspect of any solution

- The importance of Human Centered Design

- How to apply the Design Thinking approach on your projects?

- Toolkit of techniques to understand your customer needs and validate your ideas

SEO:

This workshop is all about increasing your ranking in Google Search, using SEO/SEM.

- Understand the basics of SEO (Search Engine Optimization) which falls under the category of SEM (search engine marketing)

- Define basic principles and requirements of an SEO Strategy

- Develop an understanding of Keyword Research by finding out exactly what your customers are searching for

- Create a content strategy based on the results of keyword research