Is Content killing your Brand?

Content is King! ... 
So why is Content killing your Brand?

Everyone knows that Content is King ~ but why are so few companies doing it effectively? Companies are posting articles, blogs, market research and videos on a daily basis but does it really engage the consumer and create value for the brand or is the wrong content destroying your brand?

Join us for our M2 event "Is Content Killing Your Brand?" and find out the answers to these questions and more from our outstanding group of speakers.

* The M2 - Marketing & Media events feature Vietnam's leading experts is advertising / brands / digital / marketing & media and each event includes presentations, along with food & drinks and networking opportunities.

Date: June 7th (Wed) 6:00pm - 9:00 pm
Venue: Hard Rock Cafe, Kumho Asiana Plaza, 39 Le Duan Avenue, District 1, HCMC

THIS MONTH’S FEATURED SPEAKERS

[Moderator] 

• Kerry L. Kennedy - CEO & Executive Producer, Asia Media Partners

Kerry has more than 25 years of marketing and media experience, was president of Direct Marketing Services Japan and has worked with leading advertising agencies including JWT, McCann and Ogilvy. He began doing Internet webcasting in Tokyo in 1998 and has been one of Asia's pioneers in the development of streaming media and webcasting through his websites, TabiFan.com (1998), ITVJapan.com (2004), ITV-Asia.com (2008) and VietnamBusiness.TV (2015).

• Dacey Calisura - Head of Strategy (Brand & Digital), Aleph Labs

Dacey Calisura is the Head of Strategy (Brands & Digital) for Aleph-Labs in HCMC. She is a digital native with over 15 years' experience in digital strategy, media planning and buying, social media, web project management, content management and agency management.

She has worked with global agencies and multinational brands across Australia, Middle East/Africa, Europe and Asia.

In addition to Aleph-Labs, Dacey trains and consults to brands and corporate clients on 360 digital communications through the Vietnam Digital Academy, which facilitates workshops to educate business professionals on digital and marketing topics.

• Abhijit Das - Chief Strategy Officer, Leo Burnett Vietnam

Abhi serves as a sounding board for strategic questions that surround the brand and the business. He comes with 15+ years of experience in Brand Consulting, Consumer Insights and New Media. An active thought leader and provocateur in industry conversations shaping the business of communication.

He is referred to as the 'New Age Planner' in media for his progressive thinking and frameworks, which have helped brands create media agnostic solutions that address real business problems.

His work has been highlighted in numerous regional advertising & marketing award shows including the AMEs, MMAs, WARC Prize for Asian Strategy, and the WARC Prize for Innovation and the APPIES.

• Ngo Thi Cam Tu - Co-Founder & Business Director, MegaMedia

Ngo Thi Cam Tu established MegaMedia in 2004. MegaMedia is the only company to provide audio and radio content solutions to every province of Vietnam.

The company creates and executes integrated audio/radio media projects, mobile media and social networks / user community projects on a nationwide basis for clients such as BP Petco, Dutch Lady, Hai Auto, Honda Vietnam, Kimberly-Clark, Masan, Shell Vietnam, Tan Hiep Phat, Thaco-Truong and Wrigley.

Tu has a BA in Journalism, University of Social Sciences and Humanities (Saigon) and a BA in English, University of Foreign Languages, Hanoi National University. At MegaMedia she is in charge of planning content strategy, building media communities and business development.

• Tran Thi Thanh Mai - Managing Director, Kantar / TNS Media Vietnam

Tran Thi Thanh Mai is the Managing Director of Kantar / TNS Media and is one of Vietnam’s most famous marketing professionals She is a result driven professionals and a passionate researcher in the quest of providing insights and information that help clients to make better decision in marketing communication in the ever changing media world.

General Director of TNS Media Vietnam (aka Kantar Media Vietnam) – Mai is an expert in audience research and media intelligence, Mai also has a wealth of knowledge and experience in the media field thanks to her extensive working experience in marketing and advertising management for multinational companies for over 20 years at various positions.

She had been a marketer for Burmah Castrol Oil and Philip Morris, a marketing communication consultant for J. Walter Thompson before joining TNS Media Vietnam in 2007. She graduated from Hanoi University and has an MBA Degree from RMIT University. She is a Board Member of VAA (Vietnam Advertising Association); Secretary of the Vietnam Market Research Community; and a member of ESOMAR.

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Ticket Ranks:

1. Register and prepay: 250.000 VNĐ
2. Coming without registration: 400.000 VNĐ

***There is no VAT invoice to be issued for M2 event but receipt. Thank you!

If you paid the ticket but won't be attending please email to us before 12:00 p.m - June 7th 2017. Your ticket can be saved for the upcoming events

Included in the ticket price two drinks (beer / soft drinks / water) or one wine, finger foods, network party and the speaker presentations.