M2 - Marketing & Media Network

Join us for July's “M2 – Marketing & Media Network” event for people interested in advertising, digital, marketing and media.

Our event will include speakers who are experts in their industries who will each speak for 15 – 20 minutes, with a moderated question and answer session. We’ll have networking with drinks and food before the presentations and additional networking and drinks after.

Date: July 1st . 2015

Time: 18:00 p.m – 20: 30 p.m

Venue: Hard Rock Cafe

Event Schedule:

• 18:00 ~ 18:45 - Doors open - Networking & Food
• 18:45 ~ 20:00 - Presentations
• 20:00 – Networking & Food

JUNE SPEAKERS : BRANDING IN DIGITAL AGE

• Vincent Van Dessel - CEO, Y&R Vietnam.

After heading McCann Brussels for 4 years, Vincent Van Dessel decided to embrace ‘the momentum of Asia. He joined the Y&R group as CEO of the Young & Rubicam and Wunderman offices in Ho Chi Minh City and Hanoi.

Vincent started his career as a a strategic planner, moved to account management and then transfered to the client side as brand and campaign manager for a market leading telecom brand.

Vincent successfully merged sister companies McCann and Lowe in Belgium. Under his leadership they transformed into one fully integrated agency working for top CPG and blue chip clients, with a strong focus on digital transformation and innovation.

Vincent played an active role in winning various creative, activation and efficiency awards for his clients. He acted as a jury member for many prestigious Belgian and international marketing awards.

Topic: ARE YOU READY TO BE A “LIVING” BRAND IN VIETNAM?

So much has changed in the role brands play in people's lives.  Brands are now the real target, and real people in the real world are in control. While the world has changed around us, we as marketers are still doing the same thing, looking for the same answers … hoping for different results.

We need to stop looking at brands as static entities in need of a bit of advertising.  We need them be present and participatory in people’s lives. Static brands cannot survive. Living brands engage, inspire and ultimately grow

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• Connor Nguyen – CEO, XLE Group

Connor Nguyen is blazing new trails in the sports entertainment business in Vietnam. Connor was born in Vietnam but grew up in U.S. since he was 4 years old.  During that time he worked both in the corporate world and sports area.  Connor worked as a business analyst for Shell Oil and Gas Trading Company and later established his own tennis academy coaching players on the professional tour.

Connor moved to Vietnam in 2008 and founded SSA (Saigon Sports Academy), a sports training school that develops youth from 4-18 years old in several sports including football, basketball, swimming, and tennis.  He later co-founded the Saigon Heat, Vietnam’s first professional basketball team, competing in the ABL (ASEAN Basketball League).  Since then several additional sports properties have been developed under the XLE holding company including VUG, UniGames, and VBA.

XLE’s vision is to be the pre-eminent sports leader in Vietnam by building a sustainable business model through delivering sports as entertainment and providing premier player development programs.

Topic: BUILDING AN ENTERTAINMENT & SPORTS BRAND IN VIETNAM

The Sports Entertainment business is a multi-billion dollar global business however this business is still new and relatively unknown in Vietnam. XLE is the pioneer in this field and has a vision to inspire a change in how sports are delivered and perceived in Vietnam and to instill confidence that Vietnam sports can have success on the international stage through proper preparation and presentation.

By taking a long-term development approach, and by introducing the concept that sports can be a viable business in Vietnam, XLE, with the Saigon Heat basketball team, SSA, the Vietnam University Games and other sports projects is raising the awareness of the sports entertainment business in Vietnam.

In this session, Connor Nguyen, CEO of XLE will share his thoughts on “How to Build the Sports Entertainment Model in Vietnam” and will discuss how his company has developed brand awareness in a new business category and lessons on advertising, branding, marketing and media.

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• Kasper Aakerlund – COO, GroupM

Kasper Aakerlund is the Chief Operation Officer of Group M Vietnam, the largest media agency group in Vietnam. Before moving to Vietnam he was the CEO of the Dentsu Aegis Network digital agency Isobar, where he ran the 4 Scandinavian offices (Denmark, Norway, Sweden and Finland).

With Isobar Kasper has been part of many innovative, awards-winning Mobile projects. Kasper have been very involved in the digital evolution and mobile debate in Europe. During the last 7 years, Kasper has educated a large number of the marketing students in Denmark in digital media at the master degree in media strategy and media planning as external lecturer at Copenhagen Business School. He has also been a part of different advertising / digital contests throughout the years and is a sought after speaker who always shares deep insights into the advertising / communications industry.